“Save Our Water” Launches New Statewide Public Education Campaign
Save Our Water – California’s conservation education program – has launched a new statewide public education campaign called Keep Saving CA that is intended to help Californians make lasting and permanent reductions in the water they use every day, the campaign announced April 2.
The launch of the new campaign comes on the heels of the lowest April 1 manual snowpack reading on record and the announcement by Gov.Jerry Brown of the state’s first-ever mandatory statewide water reductions. Save Our Water is a partnership between ACWA and the California Department of Water Resources.
The Keep Saving CA campaign acknowledges Californians' efforts to conserve water during this four-year drought, yet implores Californians to do even more to save. Running through the end of June, the Keep Saving CA campaign includes billboards, outdoor media, traditional and digital radio, digital and social media, and on-the-street efforts that will be seen and heard throughout the state.
This week Save Our Water also unveiled a robust new website at SaveOurWater.com filled with tips, tools, and inspiration to change every Californian's water lifestyle. Among the features on the website is a new tips section allowing users to visually explore how they can save water both inside and outside the home.
“California is in a historic drought and all of us must take unprecedented steps to save water,” said Tim Quinn, executive director of ACWA. “From fixing leaks to ripping out grass, Californians have to change their approach to using water.”
Mark Cowin, director of DWR, also implored Californians to save water.
“Sierra Nevada snowpack supplies 30% of our water each year, with no snowpack to speak of this year we are facing a long and dry summer,” said Cowin. “Many Californians have taken steps to reduce their water use but we must do more. Save Our Water is a great tool for Californians to find ways to continue make reductions around the home.”
Throughout the drought, Save Our Water has aimed to give Californians tools and tips to help everyone easily conserve at home and at work, every day. Save Our Water connects with Californians on its Facebook page, Twitter and Instagram accounts.