LIVE Webinar – Creating an Effective Utility Rate Change Outreach Strategy

• Online Event

Creating an Effective Utility Rate Change Outreach Strategy That Builds Customer Awareness and Confidence in the Rate-Setting Process

For public-sector agencies, the rate-setting process often starts years in advance and raising rates is crucial to the overall viability of the utility. Often, however, utilities face challenges with getting the much-needed rate increases passed due to distrust from the public or lack of understanding of the need and benefits of the change in rates.

Therefore, it’s essential for utilities to proactively communicate the value of their services early and often to gain acceptance with customers, community members and policymakers.

Join ACWA and CAPIO for a special program featuring case studies and best practices that will help communicators and utility leaders successfully build customer awareness and confidence and lead to community buy-in and understanding of the rate-setting process.

Attendees will receive a Communicating Rate Changes handout with tips and tools to successfully guide their agency’s rate-setting outreach.

Important Links

• ONLINE REGISTRATION  **ACWA Members: Use code acwa21
• Event Flyer