Mastering the Op-Ed: From Concept to Publication

• Virtual Event

Unlock the power of persuasive communication with CAPIO and ACWA in our dynamic webinar on mastering the art of crafting and placing op-eds. Dive deep into the process that transforms ideas into impactful opinion pieces, from selecting compelling topics to successfully pitching them to editorial boards. During this session you’ll hear from veteran newspaper representatives about key to elevating your agency’s communication strategy and getting out important information to key audiences.

Key Takeaways

• Writing Techniques: Discover how to distill complex topics into clear, engaging and readable content.
• Selecting Op-Ed Worthy Topics: Learn to identify op-ed-worthy topics in collaboration with your leadership team. Understand the criteria for choosing topics that resonate with your audience and support your organization’s objectives.
• Crafting the Op-Ed: Explore the essential components of a compelling op-ed, including background information, problem/solution framing, and the importance of being prepared for revisions and questions.
• Personalizing the Pitch: Master the art of tailoring your pitch to different editorial boards. Learn how to personalize your approach to increase the likelihood of publication.
• Timing and PR Perspective: Understand the strategic timing for op-ed submissions and the public relations considerations involved in pitching an op-ed.

Date: July 18
Time: 11:00 a.m. – Noon

Cost: $30 members/ Free for CAPIO Professional+/$45 non-members

ACWA Members use code: acwa24