Chip Shortage Sparks Innovative Find and Fix Leaks Campaign

  • by Montecito Water District
  • Sep 16, 2022

Montecito Water District installed all new meters at the onset of the COVID-19 pandemic, but the “smart” part that will provide real-time data has been delayed due to the global shortage of semiconductor chips. When fully functional the new meters will provide benefits such as: leak alerts when out-of-the ordinary use is detected, and customer access to their usage data real-time. In the meantime, until the chips arrive, the District must continue to read meters manually and encourages customers to do the same.

Weekly meter checks are a great way for customers to track usage and can help with early leak detection. With extreme drought conditions, monitoring use is more important than ever. To assist customers and jump-start good meter-monitoring behavior, the District recently launched a “Find and Fix a Leak” campaign with a combined approach, including:

  • Circulating images of the faucet icon, which may appear on the meter indicating a potential leak.
  • Providing detailed instructions on manually reading the new meters in bill inserts, enews, social media, and other venues.
  • Advertising in local media.
  • Checking every meter for the faucet icon and notifying customers when it is found. (This gets the phones ringing!)
  • Asking all customers to regularly monitor for leaks, and to make any needed repairs right away.

This has been a great way to provide new messaging during a time when media focus on water shortage throughout the state is creating a potential for “drought fatigue” amongst customers. “Find and Fix Leaks” efforts have been highly effective in bringing customer attention to the meter, and providing a pro-active step that anyone can take. Recognizing that leaks can be a major water-waster, the District is excited about this campaign and its contribution to water savings.

The Innovative “Find and Fix Leaks” campaign gives customers a rewarding “Do Now” activity, while also addressing questions about the delayed AMI implementation. By promoting awareness of the faucet icon and focusing on leaks, Montecito Water District takes on the challenge of cultivating new behaviors for voluntary conservation.