IRWD Wins National Silver Anvil Award for Water Efficiency Campaign by Deniene Rivenburg Jun 11, 2019 Member Submitted News Irvine Ranch Water District has received the nation’s most prestigious honor for public relations and outreach: a Public Relations Society of America Silver Anvil Award for the District’s 2018 water efficiency campaign, “See it from Your Lawn’s Perspective.” The campaign resulted in a 5.5% water-use reduction among District customers, many of whom had been routinely over-watering their lawns in the heat of September. Educating them that many grasses and other plants go dormant that time of year (“the days are shorter, water less”) benefited those customers, who saved money and their lawns. Considered the Oscar of P.R., IRWD’s award was the only Silver Anvil presented this year among hundreds of applications nationwide in the category of Community Relations for Associations, Government and Nonprofits. The district teamed with Sukle Advertising & Design for the creative portion of the campaign. Since 1944, the Silver Anvil — which symbolizes the forging of public opinion — has been awarded annually to organizations that have successfully addressed contemporary issues with exemplary professional skill, creativity and resourcefulness. Judges’ comments on IRWD’s entry praised the campaign’s use of business metrics as the foundation of the program, and complimented the District for its “excellent use of focus groups, surveys and other research sources” to inform the overall campaign strategy. Click here to and here to view video content associated with the campaign; click here to view a website watering guide associated with the project.