Save Our Water Releases New Summer Toolkit Items by ACWA Staff Jun 27, 2022 Water News The statewide Save Our Water campaign has created a number of new customizable communications tools for water agencies to help their customers reduce water usage. The new items include a Homeowners Association Toolkit with resources for HOAs and its members including brochures, flyers, fact sheets and social media posts and graphics. There are also tools available that emphasize the importance of saving water outdoors by sharing tips and information on mulch, drip irrigation, leaks and the importance of trees. The new toolkit items are available online at www.saveourwater.com. The advertising portion of the campaign is also fully up and running with radio ads, billboards, paid social media and a presence at several county fairs and other large events. In addition, Save Our Water is also ramping up to focus campaign messaging based on recent survey results. Gov. Gavin Newsom recently asked water suppliers to bolster regional conservation efforts and messaging. ACWA member agencies are encouraged to utilize Save Our Water’s new toolkit items to help customers reduce water use and, at a minimum, meet the 15% goal. Save Our Water, in partnership with ACWA, has also released toolkits specifically for ACWA members that include sample bill inserts, print ads, carwash signs, radio scripts and more. These toolkits are available to ACWA members at acwa.com/resources/member-tools. The Save Our Water program’s goal is to encourage Californians to make lasting decreases in their daily water use by using water more wisely and preparing for more frequent and persistent periods of limited water supply.