Updated QuenchCA Social Media Graphics, Posts

  • Jul 11, 2023
  • Member Tools

ACWA has released new toolkit resources for the statewide public education campaign Quench California, and continues to offer partnership opportunities to help members educate their communities about the importance of investing in water infrastructure.

The new social media graphics and customizable posts give member agencies fresh content to continue to take advantage of the award-winning campaign branding and website while amplifying the importance of investing in water infrastructure in their communities.

Toolkit items

ACWA is encouraging member agencies to utilize the following resources to take advantage of the campaign branding, help amplify the campaign across the state and provide broader context to local infrastructure projects.

  • New social media graphics and customizable posts sized for Facebook, Twitter and Instagram. Be sure to use #QuenchCA on these and any posts related to water infrastructure. In addition to evergreen posts, there are several fun posts connected to public awareness days occurring this summer, including:
    • July
      • Smart Irrigation Month
      • National Pet Hydration Month
      • July 16: National Ice Cream Day
      • July 17: World Emoji Day
    • August
      • 14: National Relaxation Day
      • 20: National Lemonade Day
      • 26: National Dog Day
    • September
      • 18: World Water Monitoring Day
      • 18-24: Climate Action Week
      • 24: World Rivers Day

Existing toolkit items that remain helpful include:

  • A graphic that can be placed on your agency’s website to link directly to QuenchCA.com. The website button is available in both blue and white and provides an easy way for your agency to connect with the campaign. Make sure you have the image linked to the URL QuenchCA.com.
  • Four visually attractive and engaging videos that emphasize the connection between water infrastructure and the daily lives of California residents and businesses. The videos include urban and agricultural messaging and are available in two-minute, one-minute and 15-second versions, plus a version with Spanish language subtitles. These can be used on social media, during community presentations and posted to the website.
  • Short animated ads for social media.
  • Three different customizable articles that can be used in newsletters or as a blog post. These have been updated to reflect current messaging.
  • A flyer/infographic explaining the basics of water infrastructure. You can add your agency logo before posting to your website or distributing at public events.
  • A glossary of some common water industry terms to help simplify and demystify water infrastructure.
  • The QuenchCA logo in various sizes and formats that can be added to your agency’s materials.


For questions about the QuenchCA campaign and paid partnership opportunities, please contact ACWA Director of Communications Heather Engel at (916) 669-2387. For help downloading, customizing or using any of the tools, please contact ACWA Communications Specialist Ellen Martin at (916) 669-2416.

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