Updated QuenchCA Toolkit

  • Apr 6, 2023
  • Member Tools

ACWA’s statewide public education campaign, Quench California, has released new toolkit resources and created new partnership opportunities to help members educate their communities about the importance of investing in water infrastructure.

The toolkit items were created to help member agencies take advantage of the campaign branding and website while amplifying the importance of investing in water infrastructure in their communities. Communications tools include new social media graphics and a website graphic to link directly to www.QuenchCA.com. (A complete list of tools is outlined below.)

Toolkit Items

ACWA is encouraging member agencies to utilize the resources to take advantage of the campaign branding and to help amplify the campaign across the state and provide broader context to local infrastructure projects.

The new social posts, graphics, newsletters and website button can all be found in an easily-downloadable zip file. You can also access individual toolkit items on the ACWA website. Toolkit items include:

  • graphic that can be placed on your agency’s website to link directly to QuenchCA.com. The website button is available in both blue and white and provides an easy way for your agency to connect with the campaign. Make sure you have the image linked to the URL www.QuenchCA.com.
  • New sample social media posts and graphics sized for Facebook, Twitter and Instagram. Don’t forget to use #QuenchCA on these and any posts that highlight water infrastructure. In addition to new posts and graphics, there are several previous ones that are still timely and available for use.
  • Four visually attractive and engaging videos that emphasize the connection between water infrastructure and the daily lives of California residents and businesses. The videos include urban and agricultural messaging and are available in two-minute, one-minute and 15-second versions, plus a version with Spanish language subtitles. These can be used on social media, during community presentations and posted to the website.
  • Short animated ads for social media.
  • 2023 wall calendar highlighting water infrastructure projects across the state. The calendar is in pdf and can be downloaded and used electronically or printed.
  • Three different customizable articles that can be used in newsletters or as a blog post. These have been updated to reflect current messaging.
  • flyer/infographic explaining the basics of water infrastructure. You can add your agency logo before posting to your website or distributing at public events.
  • glossary of some common water industry terms to help simplify and demystify water infrastructure.
  • The QuenchCA logo in various sizes and formats that can be added to your agency’s materials.

For help downloading, customizing or using any of the tools, please contact ACWA Communications Specialist Ellen Martin at (916) 669-2416.