QuenchCA Fall 2023 Toolkit

  • Oct 3, 2023
  • Member Tools

ACWA has released new toolkit resources for the statewide public education campaign Quench California, and continues to offer partnership opportunities to help members educate their communities about the importance of investing in water infrastructure.

The new social media graphics and customizable posts give member agencies fresh content to continue to take advantage of the award-winning campaign branding and website while amplifying the importance of investing in water infrastructure in their communities. New for this toolkit, some of the social media graphics and posts have been translated into Spanish to help member agencies reach more customers. A complete list of new and previous tools is outlined below.

The advertising partnerships provide the opportunity to have digital ads customized with an agency’s logo and other information placed within the agency’s service area or region. There are three contribution levels that allow for high quality design, a custom digital strategy with targeted placement and metrics reporting. Agencies only pay for the cost of the ad placement. Agencies that commit before Oct. 26 will be featured in the 2024 wall calendar.

More information about these opportunities is available online.

Toolkit items

ACWA is encouraging member agencies to utilize the following resources to take advantage of the campaign branding, help amplify the campaign across the state and provide broader context to local infrastructure projects.

  • New social media graphics and customizable posts sized for Facebook, Twitter and Instagram. Be sure to use #QuenchCA on these and any other posts related to water infrastructure. In addition to evergreen posts, there are several fun posts connected to public awareness days occurring this fall and winter, including:
    • October
      • October 12: National Farmer’s Day (Available in Spanish)
      • October 16: World Food Day
      • October 19: Imagine a Day Without Water (Available in Spanish)
      • October 20: World Statistics Day
    • November
      • November 13: World Kindness Day
      • November 15: America Recycles Day
      • November 23: Thanksgiving
      • November 28-30: ACWA Conference
    • December
      • Happy Holidays
      • December 4: National Cookie Day

Existing toolkit items that remain helpful include:

  • A graphic that can be placed on your agency’s website to link directly to QuenchCA.com. The website button is available in both blue and white and provides an easy way for your agency to connect with the campaign. Make sure you have the image linked to the URL QuenchCA.com.
  • Four visually attractive and engaging videos that emphasize the connection between water infrastructure and the daily lives of California residents and businesses. The videos include urban and agricultural messaging and are available in two-minute, one-minute and 15-second versions, plus a version with Spanish language subtitles. These can be used on social media, during community presentations and posted to the website.
  • Short animated ads for social media.
  • Three different customizable articles that can be used in newsletters or as a blog post. These have been updated to reflect current messaging.
  • A flyer/infographic explaining the basics of water infrastructure. You can add your agency logo before posting to your website or distributing at public events.
  • A glossary of some common water industry terms to help simplify and demystify water infrastructure.
  • The QuenchCA logo in various sizes and formats that can be added to your agency’s materials.


For questions about the QuenchCA campaign and paid partnership opportunities, please contact ACWA Director of Communications Heather Engel at (916) 669-2387. For help downloading, customizing or using any of the tools, please contact ACWA Communications Specialist Ellen Martin at (916) 669-2416.

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