CropSWAP Growing as Winning Water Saving Strategy for Southern California Agricultural Community

  • by ACWA Staff
  • Nov 15, 2024
Avocado Grove

Growers served by Rancho Water and five neighboring ACWA member agencies can receive incentives through the CropSWAP program to switch from crops such as avocados, shown in this grove from a 2020 photo, to lower-water using crops like grapes. Photo courtesy of Rancho Water

An idea born during the 2012-’16 drought at a single ACWA-member agency thrives today as a regional strategy that successfully incentivizes growers to save water by raising lower-water-use crops. 

Earlier this year, Rancho California Water District’s (Rancho Water) CropSWAP program expanded to five neighboring water agencies in Riverside and San Diego counties. CropSWAP — the SWAP standing for Sustainable Water for Agricultural Production — relies on state and federal grant funding to pay farmers to switch to more water thrifty crops. 

A popular example is converting from avocados, which when farmed in quantity can require up to six acre-feet per year, to wine grapes, which can grow on as little as two acre-feet per year. A participating farmer can receive up to $22,500 per acre in return. But the program also includes paying farmers to switch from citrus and row crops to less water-intensive olives, cut flowers and passion fruit, to name a few examples.

Since 2017, 326 acres have been converted under CropSWAP with a documented savings of 800 acre-feet per year in imported water, which in itself is saving about $1 million each year in costs.

Drought Inspired

Rancho Water’s CropSWAP program is a classic example of adversity being the mother of invention. In this case, Temecula area growers were being heavily impacted by a series of hardships all at once during 2016. 

As with farmers throughout the state, they struggled to raise profitable crops that year as severe drought constantly threatened water supply reliability. Many of them were growing avocado trees and keeping them productive depended on increasingly expensive imported water. Even then, when they raised a successful crop, increasing foreign competition cut into profits while factors such as high salinity levels in the water supply made the future even more uncertain.

The result for many was a cost to produce crops that outweighed the profit.

Rancho Water Board members Bill Wilson and Danny Martin (Martin passed away in 2020) owned vineyards and were aware of other growers’ mounting challenges. They were also aware of grants aimed at strengthening water efficiency and local drought resiliency. 

“These guys were really struggling,” Wilson recalled. “What if we can incentivize them with grants to rip out the avocados and other higher water using crops, and we’d help them pay for the replanting? They would lose a year or so of production, but they wouldn’t go so far in the negative that they’d never be able to catch back up. And people did it. We got the grant, and we fulfilled the grant.”

CropSWAP began in 2016 after Rancho Water was awarded $3 million in grant funding from the Department of Water Resources and the U.S. Bureau of Reclamation. Rancho Water contributed another $1 million and started actively promoting the CropSWAP program through digital advertising, a brochure sent to all new agricultural customers, and presentations about the program to growers during an annual meeting of farm managers and at local agricultural group meetings. 

Word spread, growers signed up and today Rancho Water’s CropSWAP program is expanding through the Fallbrook Public Utility District, Rainbow and Valley Center municipal water districts and the cities of Escondido and Oceanside — all ACWA member agencies.

Bigger Program, More Covered 

Avocado rootstock replacement is by far the most popular among CropSWAP program applicants, accounting for a third of project types, according to Giovanni Rodriguez, the Water Use Efficiency Specialist at Rancho Water. However, the program now goes beyond comprehensive crop replacements to save water and also incentivizes irrigation efficiency upgrades and a variety of sustainable agriculture upgrades, such as using soil moisture sensors, nutrient management, mulching and utilizing cover crops. 

Incentives can range from up to $100 an acre for using cover crops, to $4,500 an acre for crop rejuvenation and up to the $22,500 an acre incentive cited earlier for switching from avocados to wine grapes.

“We not only incentivize switching crops, but we incentivize using best practices for water efficient irrigation,” said Justin Haessly, Water Use Efficiency and Grants Manager for Rancho Water, adding that Rancho Water hosted an international delegation interested in CropSWAP. 

Wilson describes CropSWAP as a kind of agricultural equivalent to turf replacement, and like turf replacement, state, federal and regional agencies such as the Metropolitan Water District of Southern California, which supplies imported water to Rancho Water, are themselves incentivized to make grants available — especially if results in water savings can be proved.

“The more ROI that you can prove and show, the more you qualify for more grant money. And that’s what keeps the program moving forward in terms of being able to fund incentives,” Wilson said.

There is currently $1.7 million that’s been reserved for regional CropSWAP projects, Rodriguez said.

“There are currently no concrete plans for further expansion at this time,” Rodriguez said. “However, the program has been a hit and word has spread about the benefits of CropSWAP throughout the agricultural world. We are hoping that this can lead to further expansion and growth.”

For more information about the Regional CropSWAP program, visit RegionalCropSWAP.com.

Suggested Resources

15 RESOURCES prev next
Joint Comment Letter: Draft California Wildfire and Landscape Resilience Action Plan 2026-2031

To: Governor Gavin Newsom, Patrick Wright, Director, Wildfire and Forest Resilience Task Force Subject: Comments on the Draft California Wildfire […]

Priority Issues Bulletin

Sorry, but only ACWA members have permission to view this content. Member login is required.

Regulatory Roundup

The following document is released each month and includes policy updates from ACWA’s Regulatory Department. Click on the below link […]

Comment Letter: US EPA: Update of Procedures for Implementing NEPA and Assessing Environmental Effects Abroad of EPA Actions

Agency: U.S. Environmental Protection Agency Subject: U.S. Environmental Protection Agency: Update of Procedures for Implementing the National Environmental Policy Act […]

Vision for Our Water Future Toolkit

Sorry, but only ACWA members have permission to view this content. Member login is required.

Comment Letter: Draft State FY 2026-27 Drinking Water State Revolving Fund IUP

Agency: State Water Resources Control Board Subject: Comment Letter regarding Draft State Fiscal Year 2026-27 Drinking Water State Revolving Fund […]

Comment Letter: US EPA: Recission of Regulatory Determinations and Removal of Related Provisions for Four PFAS Substances

Agency: U.S. Environmental Protection Agency Subject: U.S. Environmental Protection Agency: Rescission of Regulatory Determinations and Removal of Related Provisions for […]

Comment Letter: US EPA: Extending Compliance Deadline for PFOA and PFOS MCL

Agency: U.S. Environmental Protection Agency Subject: U.S. Environmental Protection Agency: Extending the Compliance Deadline for the PFOA and PFOS Maximum Contaminant […]

Joint Comment Letter: U.S. OMB: Regulation for Federal Financial Assistance – Docket ID No. OMB-2026-0034

Agency: U.S. Office of Management and Budget Subject: U.S. Office of Management and Budget: Regulation for Federal Financial Assistance — […]

Comment Letter: Control of Lead and Copper Regulation and AB 1096 Policy Handbook

Agency: State Water Resources Control Board Subject: Control of Lead and Copper Regulation and AB 1096 Policy Handbook Letter excerpt: […]

Comment Letter: Advanced Clean Fleets Regulation Amendments/Additional 15-Day Changes

Agency: California Air Resources Board Subject: Advanced Clean Fleets Regulation Amendments/Additional 15-Day Changes Letter excerpt: The Association of California Water […]

Joint Comment Letter: Support for AB/SB 109 – $25M Allocation to DWR for Agreements to Support Healthy Rivers and Landscapes

To: Senate President pro Tempore Limón, Assembly Speaker Rivas, Budget Chairs Laird and Gabriel, and Subcommittee Chairs Gómez Reyes and […]

Comment Letter: Pre-Rulemaking on Carbon Capture Utilization and Storage/Carbon Dioxide Removal Program

Agency: California Air Resources Board Subject: Pre-Rulemaking on Carbon Capture Utilization and Storage/Carbon Dioxide Removal Program Letter excerpt:  The Association […]

Comment Letter: U.S. EPA – Draft Drinking Water Contaminant Candidate List 6

To: Thomas Lombardi, U.S. Environmental Protection Agency, Office of Ground Water and Drinking Water, Standards and Risk Management Division Subject: […]

Joint Comment Letter: River Forecast and Snow Survey Resources Budget Change Proposal

To: Budget Chairs John Laird and Jesse Gabriel, and Subcommittee Chairs Eloise Gomez Reyes and Steve Bennett Subject: River Forecast […]

Suggested News

15 Articles prev next
SSWD Hosts “Thirst Aid for Trees” to Promote Healthy Urban Trees

More than 50 community members attended Sacramento Suburban Water District’s (SSWD) “Thirst Aid for Trees” event on July 24, where […]

Federal Agencies Alert Water Systems to Protect Against Cyberattacks

WASHINGTON, D.C. — The FBI and U.S. Environmental Protection Agency have issued an alert that specifies vulnerabilities and details cybersecurity […]

WVWD Introduces the “Creek Mobile” to Bring Hydration and Water Education to the Community

Rialto – In Celebration of Water Quality Month, West Valley Water District (WVWD) is proud to introduce the Creek Mobile, […]

IEUA Facilities Earn Recognition for Wastewater Treatment Excellence

INLAND EMPIRE – Three Inland Empire Utilities Agency (IEUA/Agency) water recycling facilities received 2025 Peak Performance Awards from the National […]

August 2026 Priority Issues Update Now Available

The August 2026 Priority Issues Update is now available online to members. The update is a summary of the latest […]

The City of Roseville is Preparing the Next Generation of Water Professionals

Following approval from the Roseville City Council and Roseville Joint Union High School District Board of Trustees, the City and […]

ACWA Accepting Legislative Proposals for 2027  

SACRAMENTO — ACWA is encouraging member agencies to submit ideas for legislative solutions that will help shape the association’s advocacy […]

Valley of the Moon Water District Celebrates ASR Grand Opening

SONOMA VALLEY — On July 28, 2026, Valley of the Moon Water District welcomed project partners, public officials, members of […]

Moulton Niguel Board President Brian Probolsky Appointed to SOCEC

Moulton Niguel Water District Board President Brian S. Probolsky has been appointed to the Board of Directors of the South […]

Bear Visits Member Agency

CRESTLINE — Working in water can get pretty wild sometimes, which recently landed an ACWA member agency in the national […]

Kern County Water Agency Names Taryn Ravazzini Assistant General Manager – Strategic Initiatives

BAKERSFIELD — The Kern County Water Agency (Agency) today announced that Taryn Ravazzini has been named Assistant General Manager – […]

SSWD Purchases Groundwater Well Contractor to Secure Scarce Expertise

SACRAMENTO — Sacramento Suburban Water District (SSWD) today announced it has purchased Kirby’s Pump and Mechanical (KPM), a California Class […]

July 2026 ACWA News Available

Sorry, but only ACWA members have permission to view this content. Member login is required.

ACWA East Enhancing Advocacy Opportunities for Members

Among countless highlights during my time at ACWA, one that stands out took place not in Sacramento, or even California, […]

Spotlight July 2026: Contra Costa Water District Celebrates 90 Years

Contra Costa Water District (CCWD) is thriving as it celebrates 90 years of securing a reliable supply of high-quality water […]