Quench Toolkit Spring 2024

  • Mar 18, 2024
  • Member Tools

ACWA is encouraging member agencies to utilize these resources to take advantage of ACWA’s QuenchCA campaign branding and provide broader context and support to local infrastructure projects.

The new social posts with links to the corresponding graphics, newsletters and website button can all be found in an easily-downloadable zip file. You can also access individual toolkit items on the ACWA website. Toolkit items include:

  • graphic that can be placed on your agency’s website to link directly to QuenchCA.com. The website button is available in both blue and white and provides an easy way for your agency to connect with the campaign. Make sure you have the image linked to the URL www.QuenchCA.com.
  • New social media graphics and customizable posts sized for Facebook, X and Instagram. Some are translated into Spanish. Don’t forget to use #QuenchCA on these and any posts that highlight water infrastructure.
  • Four visually attractive and engaging videos that emphasize the connection between water infrastructure and the daily lives of California residents and businesses. The videos include urban and agricultural messaging and are available in two-minute, one-minute and 15-second versions, plus a version with Spanish language subtitles. These can be used on social media, during community presentations and posted to the website.
  • Short animated ads for social media.
  • A 2024 wall calendar highlighting water infrastructure projects across the state. The calendar is in pdf and can be downloaded and used electronically or printed.
  • Three different customizable articles that can be used in newsletters or as a blog post. These have been updated to reflect current messaging.
  • flyer/infographic explaining the basics of water infrastructure. You can add your agency logo before posting to your website or distributing at public events.
  • glossary of some common water industry terms to help simplify and demystify water infrastructure.
  • The QuenchCA logo in various sizes and formats that can be added to your agency’s materials.


For questions about the QuenchCA campaign and paid partnership opportunities, please contact ACWA Director of Communications Heather Engel at (916) 669-2387. For help downloading, customizing or using any of the tools, please contact ACWA Communications Specialist Ellen Martin at (916) 669-2416.